Saturday, March 3, 2012

Why Windows Phone will fail?

Why Windows Phone will fail?
http://www.gearshiftgroup.com/why-windows-phone-will-fail/

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There was still one player vital for the ecosystem that was not presented in the figure. This, obviously not so important player, was—the customer.

The fact that the understanding of customer needs is not in the driver’s seat for the builders of Windows Phone and Microsoft-Nokia ecosystem is already producing consequences.

One example is the data protection policy of the operating system. The different applications have direct access only to data that is produced the application itself. If the application wants to access data belonging to other applications, it has to ask the user explicit permission, always. This will mean that the user becomes a rubber stamp giving Oks, if someone does not develop an illegal bypass for that.

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If Microsoft and Nokia want to improve the success probability of Windows Phone, they should put their focus on the area that is always the key source of innovations and growth: understanding customer needs better.

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