Nokia's New Phones Fail to Connect
HEARD ON THE STREET Updated February 28, 2012, 3:09 a.m. ET
WSJ Journal Article
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It was no ringing endorsement for Nokia . The Finnish mobile giant opened an industry trade show in Barcelona with the launch of six new phones—and saw its share price fall roughly 1% for each. While Nokia is delivering on its strategy to target both high-end customers and those in emerging markets getting online for the first time, it is being squeezed at both ends.
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Meanwhile, winning over customers to Windows Phones will be a challenge. The smartphone market is becoming more concentrated. Apple, Samsung and HTC made 99% of the sector's operating profit in the fourth quarter of 2011, estimates Sanford Bernstein. Sales of new Windows Phones made up less than 2% of U.S. smartphone sales in the quarter; its "marketplace" offers just 65,000 apps, versus more than 400,000 for the iPhone.
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