Only 40,000 phones sold on LAUNCH DAY! (after $100 MILLION wasted on Hype)

OH, Glorious Schadenfreude . Seems as though MSFT only sold 40,000 phones on Launch day.

Seems to me, I seem to remember IPhone people camping out/lining up for *the most* expensive handset ever sold at the time.

Ballmer LAUGHED at Apple, couldn't see how they could sell through
Ballmer THE GOOD then laughed at GOOG, couldn't comprehend why they'd give away the OS.
Again, myopic 20th Century thinking


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Did a $100 million advertising budget only manage to generate 40,000 Windows Phone 7 sales on launch day?

This according to TheStreet:

Even with a glitzy media intro last month hosted by champion inside-seller and company chief Steve Ballmer, Microsoft, which spent a reported $100 million on the phone’s advertising campaign, sold a mere 40,000 Windows 7 phones Monday, according to a market research source who tracks phone sales.

Time to put that 40,000 figure in perspective. Apple had some 600,000 pre-orders for the iPhone 4, and is selling some 270,000 a day. Google says that some 200,000 Android handsets are being activated daily. Microsoft gave away some 89,000 handsets to employees, a figure not included in the sales estimate.

UPDATE: Actually, the Microsoft deal is with employees is more complex than that - employees will be offered up to $220 towards off contract, or $550 for those on contract and outside their upgrade cycle. Pre-orders start November 8th and delivery won’t be until after November 18th.

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Did Windows Phone 7 only sell 40,000 handsets on launch day?

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